Landing pages matter greatly, and as a business, you need to have one if you want to reach success and maximize conversions. If you have a well-designed landing page, then you will be able to capture attention immediately and have more chances to increase your customer base. Plus, with a great landing page, your audience will be more likely to engage in their desired action, which can be either finalizing a purchase, signing up for the newsletter, or clicking on the other available sources.
Landing pages are the most effective way to drive targeted traffic and convert visitors into customers. Now, with the launch of more technologies, there are many practices and trends you should keep in mind that will influence whether you will be able to create a winning landing page.
In this article, we will explore more about this topic, so keep reading to learn more.
Integrating AI tools
As technologies have emerged, we can now take advantage of their innovations. Artificial Intelligence (AI) is one of them, which can improve many areas in our lives. Additionally, AI can also be integrated into crafting landing pages. So, if you are looking for a landing page builder, you will see that many of them have integrated AI to offer a better experience to their customers. There are many advantages that AI integration brings to the creation of landing pages. To start, it saves time, which is precious for any business.
Traditionally, a landing page builder would create the final product somewhere between eight hours and several days, which also depends on the complexity of the project. On the other hand, thanks to AI assistance, this final landing page can be generated in a matter of seconds. After this, you can do your transformations and customize and edit all the other details before you make the landing page go live. AI assistance in creating landing pages also minimized costs, which is always something great to hear.
Don’t forget about personalization
Personalization is very important nowadays, as it will connect you better with your audience. This can have a positive outcome, as it can convert the leads. But to be able to take advantage of this, you need to have a great landing page. And as each individual is unique, you have to consider personalization if you want to offer solutions that are created to the special needs and desires of customers.
The best approach in this regard is to create buyer personas and then segment your customers according to this criterion. Segmentation can be based on several factors, including location, age, or occupation. To segment your audience effectively, you need to collect data present on your website and analyze it properly. Then, you can decide what the trigger is for each of your segments, and create different landing pages for them. This is a great recipe to leverage a winning page that maximizes conversions.
Optimization remains important
As competition is fierce in almost every industry, you also need to consider optimizing your landing page to stand out from the rest. So, you must ensure that your landing page is optimized for Search Engine Optimization (SEO), as this will help you rank your page higher, and you will have a greater chance that your audience will find and click on your page. In this regard, you need to look for the right keywords, which you should include in the landing page.
SEO will bring you a long list of advantages, and can also improve user experience. You should always consider a simple layout in your landing page, as you won’t want it to look too cramped. Therefore, it is a better idea to focus solely on the vital information and break it down into small, concise paragraphs. The information can be supplemented with graphics, images, and other visual aids.
Videos are easier to consume
We live in an era of TikTok, where people spend several hours a day looking at short videos. They are using TikTok as an entertainment method or as a way to grasp new information. This is why there is a higher chance that customers will stay longer on your page if you have some videos that explain what you are selling, or present other important information about you.
There are many types of videos you can consider. For instance, testimonials are always a great idea as they make people trust your business more. So, why not consider interviewing a loyal customer and creating a video that you can publish on the landing page? Or, if you have complex services, you can opt for explainer videos, allowing your audience to watch specific information that sheds a little more light on your offered services and products.
Making landing pages offer a great mobile experience
Now, individuals spend more time on their mobiles than on their desktops, which is why you want your landing page to look and work well on mobiles. If you are not optimizing your landing page for the mobile experience, you can be literally killing your chance of those individuals becoming your customers.
When creating a landing page while considering mobiles, you want the final product to be responsive. Then, you want the platform to be fast, as now, no one will wait a long time for a page to load. And last but not least, you must ensure the landing page is compatible with various types of mobile devices, including iOS and Android.
Last remarks
The landing page will have a great impact on the success of your company, so you must ensure you pay attention when creating one. A winning landing page has certain features that shouldn’t be overlooked, such as a clear message, an engaging design, and a simple layout. The content should bring value, and the landing page needs to be mobile-compatible. The good news is that you have plenty of trends and practices that will help in the landing page creation. So, consider them and be ready to reap the perks of this approach.
